Author: Dafydd Jones
Projects don’t come more exciting than those experienced by Tecwyn Davies.
Having graduated from Aberystwyth University with a Marketing and Management degree, Davies has since worked on the revolutionary Rugby World Cup app in 2015, as well as the digital launch of Fantasy Premier League and currently playing a key role at Formula-E.
One of the first tasks he faced in his role at World Rugby was leading the digital rebrand from International Rugby Board to World Rugby, before playing a huge part in the very successful Rugby World Cup 2015 app.
Davies expressed that he looks back on his time at World Rugby with fond memories and is proud of the achievements of the app.
“I think if you look at the London Olympics in 2012 and the Rugby World Cup in 2011, they were probably the first two major sporting events to adopt social media on a large, global scale, so when it came to the planning phase of the Rugby World Cup in 2015, tournament apps really became a thing.
“It was incredibly exciting to work on that project. Being thrown into the deep end and working on a product that big was great as a learning experience and challenging myself as well.
“I think the Rugby World Cup in 2015 was the first sporting event to really hit some big numbers. Just comparing ourselves with London 2012, which was a huge and phenomenal success from a digital standpoint, we smashed those records, so we were pretty pleased with that.”
After an exciting project at the Rugby World Cup, another followed, this time as Davies swapped the oval ball for a round one, taking up a position at the Premier League.
Having been a leading figure in the development of the Fantasy Premier League game, website and app, Davies reflected on another exciting time in his career.
“I was working on some hugely exciting projects there – the website, the app and the fantasy game as well. Just looking back at my time there, I went through a bit of a digital refresh, that was the very first project that I worked on and also launched the new app and new website that you see today.
“When you’re talking to people about the Premier League, most people will ask about fantasy, so it’s very exciting and rewarding from a personal point of view to have worked on experiences and products that people use daily.”
The Fantasy Premier League app has had global success and popularity, with eight million users.
While Davies is proud of the success of the app, he admitted that working on such a big project came with pressure.
“There is no room for error, sometimes you’d come across bugs or human error, but you know with such an audience, even the smallest things would be picked up.
“It was done meticulously and thorough and I had god knows how many different phones and tablets on my desk because in terms of testing things, it was very precise, but it doesn’t always go to plan, but that’s just the nature of it.
Davies is currently working as a Senior Digital Project Manager at Formula E, another project with huge potential and excitement.
Working in a different environment to the global sports of rugby and football, Davies expressed that being amongst a modern sport that is growing has been a new challenge.
“If you look at World Rugby and the Premier League, they’re at the higher end of the sporting institutions, very established and have been around for a long time. If you’re looking at Formula-E as a comparison, we’re in our seventh season, so we’re very much sort of start-up.
“We’ve grown rapidly, we’ve grown very quickly, with that actually does come challenges in itself like growing too fast, but we have grown organically in that period of time.
“Now I think it’s more about looking at the journey we’ve been on for the past six seasons and maybe taking a step back, to then actually go forward five or six steps, really putting those foundations in place for the next stage of growth for the business.
“I think looking at teams like Mercedes and Porsche, those teams coming along is just hugely exciting for the sport and the fact that we’re racing for a purpose, so having that reason behind what we do and our brand values, it’s quite a powerful message in terms of what we’re trying to do to accelerate change.
Now in their seventh season, Formula-E is growing rapidly in popularity and Davies believes there is no ceiling to the sport’s potential.
“I think there’s huge potential. It all comes down to the product itself, which is something we’re looking at as a business naturally, but if you’re looking at electric vehicle adoption, that’s on the rise and with covid, that’s going to accelerate people’s thinking in that they have to look towards the future.
“If you fast-forward to ten years time, I think if you look at road cars, most will be electric vehicles or hybrids and I think more people will be able to resonate much better with what we’re trying to achieve.
“If you also look at Gen 3, which is coming in the next couple of seasons. The cars will be quicker, they’ll be lighter and that just leads us to much more exciting racing.
“If the racing is exciting and the product is exciting, the product itself will grow, because more people will be interested in it.”